Get noticed with these less-known real estate marketing strategies

Behind every successful realty agent or brokerage lies a story of persistence, determination, and a sustainable growth strategy. That sustainable strategy is not a one-size-fits-all approach — it’s one that works uniquely for you.

In a dynamic industry like real estate, it takes more than keeping up with the latest trends to stand out. A discerning agent knows the value of exploring avenues that other agents may overlook. They stay ahead of their competition by being proactive and attracting high-quality leads.

Here, we’ll share three lesser-known digital marketing opportunities that can open up a world of possibilities for your real estate business. Whether you’re a seasoned realtor or just starting your career, leveraging these innovative strategies can help you generate fresh leads and grow your brand.

1. Blog with hyperlocalized Content 

Create blog content that speaks directly into your community to position yourself as an expert. This will not only attract potential buyers and vendors, but will also build credibility and trust within your community.

Instead of casting a broad net, focus on specific areas or districts in your target area. Consider sharing valuable insights on local market trends, new developments, schools and community events. Include keywords that are relevant to your locality in your blog posts. Local SEO: Improve your local SEOEstablish yourself as the go-to source for anyone looking to relocate in your area. 

2. LinkedIn is a great tool for targeted marketing

It turns out that LinkedIn isn’t just a place to host your resume; it’s also a powerful tool for targeted marketing in real estate. The best thing is that LinkedIn’s real estate marketing remains largely untouched, giving you an opportunity to standout from the crowd before the platform becomes overly crowded. 

Here are 5 ways to make the best of this opportunity.

Optimize your LinkedIn profileUse keywords in your headlines and summary to improve SEO and provide relevant content for your target audience. 

Utilize LinkedIn’s advanced search filtersTo connect with potential customers based on criteria such as industry, title of job or location.

Join and participate to LinkedIn groupsExpand your network by joining local business associations or homeowner associations, or focusing on your local area or real estate niche.

Repurpose ContenUse your social media or blogs to showcase your expertise and recent successes. Share insights into the industry, market updates, and tips to help home buyers and sellers.

Actively engage your connectionsBy liking and leaving comments on their posts. Share relevant articles. Participate in discussions.

3. Leverage AI to improve lead generation and client interactions

Another digital marketing strategy that is untapped in the industry is the AIChatbots such as ManyChat and LivePerson are available. Chatbots are a great way to improve your user’s experience, generate leads, and give instant responses to your potential clients. Plus, they’ll also save you time and energy, allowing you to focus your attention on more important tasks. 

Here are some ways AI-chatbots can assist with your lead generation efforts:

Instant replies to inquiries. Chatbots are able to respond immediately to common questions from potential clients. For example, they can answer questions about property availability, pricing, and scheduling viewings. This instant interaction can capture potential leads who might otherwise leave your website due to a lack of information.

24/7 availability. Chatbots are available 24/7, unlike human agents. This means that you will never miss an opportunity for a client to engage, even if it is outside of normal business hours.

Lead qualification. Chatbots ask qualifying questions to determine needs and preferences of prospective clients. This information is sent to you and allows you to follow-up with highly qualified leads.

Appointment scheduling. Integrate a scheduling feature in your chatbot to streamline the process of viewing properties. This allows customers to easily schedule appointments at their own convenience.

Stand out from the sea of real estate agents with a proactive approach. This will help you differentiate yourself, bring in new leads and ultimately grow your business.

Remember, real estate success often hinges on grabbing opportunities that others miss. Try implementing some of these less-known marketing strategies and watch your business grow.