Craftsmanship at the age of influence – A real estate revolution

The glamorization of our business has reached a breaking-point. 

In 2022-2023 there were many new agents who entered this business with the dream of becoming a successful agent. Selling Sunset. Now, they’re facing a new reality.

Instagram’s highlight reel promises to show you the best of your life is not without fine print.

Sales are the result of core competencies and not followers or likes. Yet, the roadmap of new agents seems in reverse order.

• Take lifestyle photos to prove your success
• Choose a colour scheme to design your logo
• Take videos of yourself in other agents’ listings (don’t worry, the consumer will think it’s yours!)

What happens if the buyer is not there when you answer the phone? You can also find out more about us on our website.?

Do you understand the market and product you’re selling?

Can you give them a roadmap for buying a house?

Are you familiar with your legal obligations and compliance obligations

Because of theThese questions are a must for any agent who is involved in a deal..

Offer a sound strategy and data analysis

In an age driven by attention, there’s a silent return to the age of the craftsman. 

Constantly repurposing content strategies can make consumers desensitized.

They’re exhausted by being re-marketed and resold to through many advertising platforms.

It has. You can never have enough of your own?It’s easier to stand out when you can show off your market intelligence. How? By providing a sound strategy and interpretation data.

That’s not to say building online platforms won’t help. It’s to say that if you don’t focus on being able to do the job like a true professional First of all,A large platform could end up exposing you rather than helping. 

Consumers are hungry to find professionals

The good news is if you’re willing to put in the effort, it has never been easier to succeed.

How? By foFollowing the Learn, build, and do framework.

Learn More

Spend some time researching the market. Speak with other agents — they’re your best friends in this business. Understand the conversations around you and get out of the echo-chamber of real estate. 

Learn from economists. Benjamin Tal if you’re in Canada). Listen to what lenders are saying. Speak to consumers. ASK Asking questions is better than SELLYou can’t have them.

You will be able to determine your value by identifying their concerns. Interpret the market, and don’t just be another salesperson.

Build

Work ONYour business DAILY. Build SYSTEMSHow you handle each step in a transaction is important. Once you’ve created a system, stick with it, review and refine it.

Agents who improve their workflows have the best business. 

Do you want to know more about this?

Building and leaning are only useful if you put them to use. They say you can’t call yourself an artist, athlete or craftsperson if you don’t do the thing two hours a week.

The bar is too low. The number of “real estate agents”Who have no intention to sell a home would Astound you. 

This framework should excite you, as the opportunity to become part of the top 1 per cent doesn’t need uncommon talents or skills. Rather, it requires an uncommon ability to be consistent over time with the principles of pricing, marketing and negotiation — in that very order. 

Pricing, marketing and negotiating with consistency

How can you be consistent in these three aspects?

Pricing. Add a daily habit to check the MLS feeds. You can narrow down your niche by focusing on a specific product or area. By doing something as simple as this, you’ll find yourself seeing patterns in new listings and sales. Then, when you’re in the field, you’ll be This information is valuable when a lead contacts you, the phone rings, or someone asks about the market or area.

Marketing. FOCUS on your marketing efforts. Plan how you’ll run campaigns on your listings. Budget your marketing plan. Measure what’s working, double-down on what’s working and cut back on what’s not. Treating your business as a real business is what separates the professionals from the amateurs.

Negotiation. Spend time with people who are above you, and be a fly in the room. Be present, listening to what works and what doesn’t. Ask questions. Read books. Study the craft. The best negotiations can be made tactically and practically. They have a strategy. What’s the difference between a professional and an amateur? While everyone has a plan, the amateur’s plan is not having a plan.

Our industry is at crossroads. If we choose to prioritize vanity metrics (likes, views) over quality of work and character, we may win in the short-term game of attention but my fear is we’ll lose in the long-term view of the consumer. Prioritizing work and craft will make you unstoppable. 

“Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.”

 

– Steven Pressfield, The War of Art