Don’t have time for social media? Here’s how to maximize your marketing efforts

You probably have a lot to do as a real estate agent. You may find it difficult to balance the daily responsibilities of open houses, home showings and client inquiries with your personal life.

You’re constantly on the move, ensuring every detail is perfect, every client is satisfied and no opportunity is missed. Finding time to devote to social media in the midst of all this can be difficult. It is not possible to do this..

Repurpose content across platforms to work smarter, rather than harder

Social media is still a vital part of any marketing strategy. It’s where your dream clients discover you, where you build your brand and where you can showcase listings and your expertise. But when creating content, engaging with followers and staying up-to-date with fleeting trends feel like just another mountain to climb, it’s easy to push social media marketing to the bottom of your to-do list.

If this sounds familiar, it’s time to work smarter, not harder, by finding clever ways to maximize your social media marketing efforts without sacrificing quality or consistency. The answer is easy: repurpose content across all platforms. Today, we’re sharing our agency-approved tips for repurposing your content quickly and effectively, saving you time and energy. 

1. Turn your blog posts into social media content

Blog posts can be a great source of content. If you’ve spent time writing detailed, informative blog posts, don’t let them sit idle on your website! Instead, you can break them up into bite-sized posts for social media or repackage it on LinkedIn. 

As an example, “5 Tips for First-Time Home Buyers”A blog post can be turned into a five part Instagram carousel, or a series tweets. This will not only increase the value of your content, but also keep your social media feeds active and informative. You can also repurpose blog posts on LinkedIn, which will help you reach more people. Your older content can feel fresher with a new headline, bullets and an updated image. 

2. Create video snippets using long-form video

Reels, TikToks and YouTube Shorts can be created from a well-shot video. For example, if you’ve filmed a video tour of a property or an in-depth discussion on market trends, you can extract shorter clips highlighting key points. 

These snippets will engage your audience on platforms that thrive on short-form content. Shorter videos are also more likely to get shared, increasing your reach.

3. Share email content with social media

Your email newsletters can be a rich source of social media material. If you’ve crafted an insightful email update for your subscribers, don’t hesitate to share it on your social platforms. This strategy saves you not only time but also money. promotes your email listIncrease your database of leads by driving more traffic to the primary communication channel.

You can post snippets from your email with a call to action inviting your followers to subscribe to the list for more exclusive insight. You could, for example, take a key statistic from an email and turn it into an attractive social media post. Pair it with an engaging call-to action like: “Want more exclusive insights? Subscribe to our newsletter for the updates!” 

4. Bring your audience behind-the scenes content

People love to see behind the curtain. Sharing behind-the scenes content humanizes your company and helps you build a stronger relationship with your audience. Whether it’s a day-in-the-life of a real estate agent, a sneak peek of an upcoming listing or a glimpse of your team at work, this type of content is both engaging and easy to create. Behind-the-scenes posts give potential clients a taste of what it’s like to work with you, fostering trust and familiarity.

You can share short clips of your day as a real estate agent on Instagram Stories. From your morning coffee through to showing homes and meeting with clients, you can document the day. You can also do a Facebook Live video of your office to introduce your team and give a real-time view of your workplace. You can also write an article on LinkedIn titled “Behind the Scenes: A Day in the Life of a Real Estate Agent,”Detail your daily routines and the challenges you face. 

5. Repurpose testimonials

Client testimonials can be powerful marketing toolsThey build trust and credibility among potential clients. You can share them on your social media instead of just your website. Create visually appealing posts with quotes from satisfied clients or ask past clients to film short video testimonials. Social media posts that highlight positive feedback can reassure potential customers and encourage them reach out to you.

Repurposing content allows you to maintain a consistent social media presence, without having to constantly create new material. Implement these strategies to streamline marketing efforts and watch your online presence grow with minimal additional effort.

You can help your clients find their dream houses by working smarter and not harder!