Island Routes launches a bespoke agent loyalty program

Caribbean excursion company Island Routes has launched a new upscale travel offering called the Private & Bespoke Collections, offering fully customizable and tailor-made experiences for clients.

“This product in particular, our strategy from the moment we launched it has been a B2B strategy, launched entirely through the travel trade,”PressToday spoke to CEO Ryan Terrier at the Baxter Media Toronto offices. “Why we’re here now in wonderful snowy Toronto is exactly that — to work with travel agents, bring this product to their attention — many of them were not aware of it. Our strategy is to really launch this through the travel trade community.”

New loyalty program is coming soon

Island Routes will soon launch a new travel trade loyalty program.

“We are looking to start rewarding agents with a loyalty program. Details will follow soon,” revealed the company’s head of global sales, David Black. “We’re going to recognize and reward.”

Island Routes launched inspirational itineraries that showcase what travellers can expect. The new product is completely customizable for a personalized and bespoke experience. They now offer a more enhanced version of their popular bamboo rafting down the Martha Brae River.

“What we’ve done to all these products is added elements to it that are a little bit more unique, a little bit closer to the destination,” Terrier explained. “When you go down the river instead of just doing an hour ride, there’s different elements like there could be music playing along the way down. We stop an area on the side of the river where there’s a beautifully tablescaped dinner or lunch set up, we bring in a chef, they’re cooking right there on the side of the river. There’s jerk chicken, grilled lobster, whatever the guest has selected.”

Tours are being offered not only on St. Vincent, but also in the Grenadines and Tobago Cays.

“We are the destination expert, we know the destination, we know the Caribbean, so we’re here to walk agents through whatever questions they may have,”Terrier added

Head to islandroutes.com/travel-agentsRegister your agency and receive an access code. Log in to the portal by clicking on ta.islandroutes.comBook now and earn commission.

Stay tuned to the print edition of Travel Courier for more on Island Routes and the new Private & Bespoke Collections.

The Island Routes Team of On February 15, Ron Veno, Director of Sales; Head of Global Sales, David Black; Vice President, David Shields; and CEO Ryan Terrier are pictured.