Website tips for agents in the real estate industry: Set yourself apart from the competition

Your website is more than a digital brochure — it’s like the storefront of your business. 

It has the power to attract dream clients, instantly build trust and authority and convince them you’re the realtor they’ve been searching for — all within a few clicks of a button. 

The problem with most real estate sites is that they all look and sound alike, due to outdated templates and a lacklustre marketing message. The good news is, this gives you a chance to stand out from your competitors. 

A professionally designed, strategic website will help you to stand out from the crowd as a realtor and attract potential clients. 

Keep reading to find out our marketing agency’s approved tips for realtors seeking to create a website with a high impact.

Speak directly to your audience

The truth is, when it comes to their home search, your potential clients are heading to Realtor.ca, Zillow and even Facebook Marketplace to view listings — not your website! Rather, they’re visiting your site to learn more about what it’s like to work with you and discover how you can help them reach their goals. 

This is why your website copy should speak directly to your client’s needs, desires and pain points while clearly spelling out your unique differentiator and the transformation you can provide. By putting yourself in their shoes, you’re immediately creating a sense of trust that makes your clients feel seen in their experience.

Tell your Story

Use your website to showcase not only your achievements, but also your values and vision. Share your journey into real estate. Your passion for helping others and your experiences that shaped the way you approach buying, selling, and investing.

Your brand story humanizes your role as a real estate agent and creates a connection with your audience. Explore some Storytelling promptsThis will take your marketing efforts to the next level. 

Visual appeal with seamless navigation

A website with a beautiful design and a seamless user experience will engage users and encourage them to browse more. This involves establishing your visual brand through a consistent color scheme and font selection. High-quality photography, cohesive design and high-quality photographs are all important. 

It’s also important to optimize your website for speed, navigation and mobile responsiveness to ensure it works flawlessly on all devices. Use clear call-to-action (CTA) buttons to make it easy for visitors to take the next step — whether that’s contacting you, booking a consultation or subscribing to your email list.

Improve your site’s SEO 

You can’t attract more ideal clients if they can’t find your website in the first place. A well-optimized site can increase organic traffic, and generate leads automatically. 

Use keyword research to identify relevant terms and incorporate them into your website content. Meta tags and URLs are also good places to include them. Focus on local SEO in order to target potential customers in your area. Also, optimize your Google Business Profile for maximum reach.

Showcase Your Credibility

Social proof is a key component of your website strategy to convert leads into clients. Real-life success tales give the reader confidence that you are as credible and trustworthy as you claim to be! Include testimonials that show how others have experienced working with you. Your next client may be more excited about working with you after seeing the results of their work. 

We hope that you will use this opportunity to reevaluate your current site and implement the suggestions. By doing so, you’ll transform your site into an extension of your sales team — one that sets you apart and attracts potential clients effortlessly.